Other stories

A negative buyer persona is a representation of the person you don't want to target. Learn how to create and identify yours with examples in our blog.

Emil Tabakov

Jul 31 • 11 min read

Learn the key differences between ideal customer profile (ICP) and buyer personas to support and streamline your marketing and sales efforts.

Emil Tabakov

Jul 30 • 10 min read

Discover 15 must-listen podcasts for entrepreneurs and product leaders. Get inspired with insights on startups, growth strategies, and innovation.

Emil Tabakov

Jul 26 • 8 min read

Explore our guide and learn how you can create your ideal buyer persona. Our in-depth persona examples will help you target your ideal customer today.

Emil Tabakov

Jul 25 • 17 min read

Process innovation is all about finding new and improved ways to get things done within your organization. Learn how to create process innovation and its benefits.

Emil Tabakov

Jul 24 • 10 min read

Access 6 real-life examples of business model innovations that delivered more value for their customers compared to traditional businesses in their market.

Emil Tabakov

Jul 23 • 11 min read

Business model innovation reimagines how a company works to deliver new value to its customers. Learn everything about model innovation in our blog post.

Emil Tabakov

Jul 19 • 12 min read

What is product innovation and how does it help businesses to grow? Learn everything about product innovation and its importance in our blog post.

Emil Tabakov

Jul 17 • 9 min read

Read our comprehensive guide to find out what is a unique value proposition (UVP , its role in the lean canvas, and access real-life examples.

Emil Tabakov

Jul 16 • 14 min read

Explore discontinuous innovation and key examples like Apple and Tesla. Understand its impact on markets and how it differs from continuous innovation.

Emil Tabakov

Jul 12 • 12 min read