Validate the Problem Space
Use this section when you want to test whether the problem is real before you invest more time in building, positioning, or go-to-market work.
These How Tos help you gather evidence through research and interviews, so you can validate the problem, uncover new ones, and move from assumptions to clearer signals from the market.
In this section
How to validate whether the problem is real
Use Problem Validation Research in Icanpreneur to test whether the problem is real, important, and worth solving – and to discover new problems you were not aware of.
How to find people to interview
Find and reach the right people to gather evidence from real potential customers.
How to make sense of insights across multiple interviews
Turn multiple interviews into a clearer view of the patterns, signals, and questions that matter most.
Where to go next
Want to turn research into a clearer buyer understanding?
Understand the CustomerNeed to sharpen your direction first?
Define the Direction