How to build a buyer persona that reflects a real person
Use this when
You want a clearer picture of your buyer based on research, not just assumptions.
In Icanpreneur
- Open your startup workspace and go to Personas.
- Click New persona.
- In New Buyer Persona research, select the Customer Segment you want to understand better.
- In Interview Script, choose an existing script or click Script to understand buyer decisions to create one with IVA.
- Review the script, language, and research setup before starting.
- Decide whether to use Synthetic validation by keeping Let IVA interview 5 synthetic respondents enabled.
- Click Create Research and Persona.
- Let the research run and review the findings as interviews are completed.
- When IVA finishes the initial synthetic research, open View persona or return to Personas to review the generated buyer persona.
- Review the persona in full, including the Profile, Priority Initiatives, Success Factors, Perceived Barriers, Buyer's Journey, and Decision Criteria.
- Keep in mind that this is a living persona, not just a static document – it updates automatically in real time as interviews are added to or removed from the related research.
What you'll get
A buyer persona grounded in customer research that stays aligned with the latest evidence.