How to validate a new growth opportunity
Use this when
You already have an existing business and want to validate a new growth move – such as a new customer segment, a new problem to solve, or a new market – before committing more time and resources.
In Icanpreneur
- Create a new startup workspace for the growth opportunity you want to explore.
- Start by sharing your existing business with IVA – for example through your website, a deck, a document, or by describing it directly in chat.
- Let IVA capture your current business in a Lean Canvas so you have a clear foundation for the opportunity you want to test.
- Use Builder to define the specific growth move you want to explore – such as a new Customer Segment, a new Customer Problem, or a new market context.
- Keep that opportunity separate from your current business logic so you can evaluate it on its own.
- Once the direction is clear enough, go to Research and choose Validate customer problems.
- Select the customer segment for this growth opportunity and choose or generate the interview script with IVA.
- Start the research and use Synthetic validation first if you want a faster initial signal.
- Review the results in Overview, Insights, and Quality to understand the Job-to-be-Done – the job the customer is trying to get done – the frictions customers face, the triggering events, the desired outcomes, and whether the opportunity looks strong enough.
- Compare what the research uncovered with the assumptions in this opportunity's Lean Canvas and Builder.
- If the evidence is promising, continue refining the opportunity and move toward buyer understanding and GTM asset generation for that specific move.
- If the evidence is weak, unclear, or points elsewhere, adjust the opportunity or stop before investing more time.
What you'll get
A clearer view of whether the growth opportunity is worth pursuing further, based on evidence rather than assumption.