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Research & Interviews

What are synthetic interviews?​

Synthetic interviews are AI-simulated interviews with respondents that IVA creates based on your Lean Canvas and selected customer segment. They give you a fast first pass on how your target customers might react before you spend time recruiting real people.

Are synthetic interviews a replacement for real-world customer interviews?​

No. Synthetic interviews are a fast way to get early signal, spot weak assumptions, and prepare better research. Real-world customer interviews are still the source of truth.

How fast can I get first customer signal?​

You can get first customer signal in minutes. IVA creates synthetic respondents, interviews them, and synthesizes the findings so you can start learning quickly before moving into real-world validation.

Can I use both synthetic and real-world respondents in Icanpreneur?​

Yes. Icanpreneur is designed to support both. Synthetic respondents help you get early direction fast, while real-world respondents help you validate whether those signals hold up in the real world.

What is the difference between AI-led and AI-assisted interviews?​

In AI-led interviews, IVA conducts the interview through an interview link that you share with respondents. In AI-assisted interviews, you run the interview yourself while IVA acts as your real-time co-pilot by helping you stay on track, probe deeper, and capture insights.

A personalized interview link is meant for one specific respondent. A reusable interview link can be shared with multiple respondents through channels like email, forums, or communities.

Can I upload interviews I already have?​

Yes. If you already have customer interviews, you can bring them into Icanpreneur and use them as part of your research workflow. That helps you build on work you have already done instead of starting from scratch.

Do I have to find my own respondents for real-world interviews?​

Yes. Icanpreneur helps you run the interviews and synthesize the insights, but you are responsible for reaching the right people and sharing the interview links with them.

How do I find people to interview?​

Start with people who closely match the customer segment you want to understand. That can include existing customers, leads, people in your network, LinkedIn contacts, community members, or people reached through direct outreach.

Can I import contacts from LinkedIn?​

Yes. Icanpreneur supports LinkedIn contact import so you can build a contact list and start outreach more quickly.

How many languages does Icanpreneur support for research and interviews?​

Icanpreneur supports research and interviews in 37 languages, so you can validate across markets without running separate workflows for each language.

What types of research can I run in Icanpreneur?​

Icanpreneur supports three main types of research: problem discovery, buyer persona, and win/loss research. Each one is designed for a different stage or need in your entrepreneurial journey.

What is the difference between problem discovery, buyer persona, and win/loss research?​

Problem discovery research helps you understand whether the problem is real, important, and worth solving, and discover new problems you were not aware of.

Buyer persona research helps you understand who your buyer is, how they think, and what they need to hear to act.

Win/loss research helps you understand why deals were won or lost so you can improve your positioning, messaging, and conversion.